01. The Project
Tools
Adobe Illustrator
Adobe Photoshop Figma
Skills
Brand Design Graphic Design Brand Strategist
Goal
Brand Guidelines
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02. The Concept
What is Tropique Cafe? It is a fictional brand that evokes the feeling of a tropical escape while having a cup of coffee.
Key themes of vibrancy, relaxation, and indulgence were chosen as the pillars of the visual identity.
The logo features elongated, elegant letters that stretch horizontally, giving it a refined and sophisticated look.
This elongated style reflects a sense of relaxed luxury, perfectly suited for a brand that aims to provide a tropical escape through its coffee experience.
In the heart of the logo, the ‘O’ is transformed into a focal point by integrating a subtle, stylized mist of hot coffee rising from its center.
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