Naluna

Developed a bold, modern visual identity for Naluna, a cosmetic brand celebrating Black women’s beauty. The design features a black-and-white palette with a pop of yellow, creating a distinctive and empowering brand presence.

 

01. The Project

Tools

Adobe Photoshop

Adobe Illustrator

 

Skills

Typography

Logo

Branding

Goal

Visual

Identity

Empty heading.

02. The Approach

I began with an in-depth analysis of the market, focusing on how Naluna could stand out in a competitive landscape.

By researching the preferences and cultural significance to Black women, I aimed to create a bold and inclusive design that resonates with both the brand’s mission and a wider audience. Key elements such as the black-and-white color scheme with a touch of yellow were carefully selected to evoke confidence, elegance, and approachability.

Empty heading.

03. The Conclusion

The final result was a bold and cohesive visual identity that truly embodied Naluna’s mission.

The black, white, and yellow palette balanced elegance with a modern edge, allowing the brand to maintain a timeless appeal.