Objective: To create a sophisticated and visually appealing brand identity for BLOOMERS, a tea brand inspired by the elegance of porcelain and blooming florals.
The goal was to convey a sense of refinement, tranquility, and a touch of luxury that tea enthusiasts can connect with.
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03. The Conclusion
Although BLOOMERS is a fictional brand, the design approach showcases how thoughtful branding can bring a concept to life, making it feel real, tangible, and engaging.
BLOOMERS serves as an example of how an imaginative concept, executed with attention to detail, can evoke emotions and transport customers into the serene world of fine tea culture.