Aedea Branding

Aedea: The Garden of Luxury – Branding Case Study

01. The Project

Tools

Adobe Photoshop

Blender

Skills

Branding

Illustration

3D Rendering

Goal

Visual Identity

Empty heading.

02. The Approach

The brand concept for Aedea was built around the theme of nature’s luxury, drawing inspiration from the Garden of Eden.

However, instead of focusing on religious themes, I shifted toward a more refreshing and earthy direction. The new branding revolves around vibrant colors, delicate floral elements, and a modern, bohemian-luxury aesthetic that is both timeless and sophisticated.

I used a unique design approach by blending 3D elements with vintage photography, which became the backbone of the brand visuals. The 3D elements represent the forward-thinking and innovative nature of the brand, while vintage photography adds timeless charm and a nod to nature’s enduring beauty.

Empty heading.

03. The Conclusion

The Aedea branding project has been a journey of merging nature’s timeless beauty with modern luxury

The fusion of 3D design with vintage photography allowed for a unique storytelling approach, highlighting both the freshness and depth of the brand. Ultimately, this project showcases my ability to bring a conceptual vision to life in a way that resonates with both nature lovers and high-end beauty consumers alike.