01. The Project
Tools
Adobe Illustrator
Adobe Photoshop
Skills
Logo Design
Figma
Goal
Logo
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02. The Approach
The logo for Somnum, a fictional mattress company, was crafted with a focus on capturing the essence of comfort, rest, and serenity.
The creative direction centered on incorporating sleep-related imagery that subtly conveys comfort and tranquility. The decision to transform the ‘O’ in Somnum into a moon element was inspired by the natural association of the moon with night and sleep.
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03. The Conclusion
Simplicity is not a style, it is more a philosophy about how to design something more effectively.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s.